Train Like An Athlete.
Think Like A Professional.
Hi, I’m James Taylor — founder of JT Mind & Body Balance, former professional footballer, semi-professional footballer, coach and performance mentor.
Football has shaped my life from a young age. I started playing at 7, supported Bristol City FC from the age of 4, and went on to play professionally for the club I loved, sharing that dream with my Dad and Grandad.
Throughout my career, I worked with top sports scientists and nutritionists to push my physical performance to the highest level. But at 22, during a loan to Cheltenham FC, I suffered four knee dislocations in one season. I underwent double knee surgery and was told by specialists that I would never play football again.
I refused to accept that. With 1:1 support, discipline and relentless determination, I returned to playing at a semi-professional level — stronger in mind and body than ever before.
Now I use that experience to help players build the complete package: skill, athleticism, resilience, confidence and standards.
Your journey starts now. Let’s build the player, the athlete and the mindset together.
Rachel Fury, the designer behind the JT collection.
Rachel Fury, the designer behind the JT collection, grew up around designer clothing from the age of six. That early exposure shaped her eye for materials, fit and the finishing details that make a piece feel considered.
With her father, brother and family heavily involved in the global elite sports performance industry, Rachel also grew up close to the demands of high-level sport. This background informs her in-depth understanding of sports clothing and the balance between movement, comfort and style.
She brings those two worlds together at JT: carefully chosen fabrics, clean proportions and a small gold signature. Pieces designed to feel as considered in everyday life as they do around training.